Why do Ajax sell their players?

In the 2018/19 season, Ajax Amsterdam, the dark horses of that UEFA Champions League season nearly did the unthinkable of making it to the final and perhaps winning it with a very inexperienced squad. After such an amazing season, the world was waiting to see what this group of young players was going to do in the following seasons and was curious to see what the team’s coach Erik ten Hag was building.

This is why it came as a bit of a surprise to many when Ajax went on a selling spree at the end of that season.

Now, it is pretty normal for teams to sell some of their players to much bigger clubs, especially after a spectacular season. But Ajax transferred 17 players out that summer. Yes, 17 players left Ajax in just that one season. That was exactly what had people shocked!

But the truth is that if you have been a fan of Ajax Amsterdam or have been following the club for years, you would know that this is pretty common practice. The 35-time Eredivisie champions are known for developing amazing players and selling them to different clubs around Europe.

Now, Ajax is not exactly a small club. They are 4-time European champions, so, naturally one would expect that they would have some European ambition season-in season-out. And any football fan knows that no club with such aspirations would keep selling their best players in every transfer window.

So, the big question is why do they, Ajax Amsterdam, perhaps the biggest club in The Netherlands, repeatedly sell their best players?

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