How Companies Make Products Appear More Environmentally Friendly Than They Are

Here are the videos from my friends at Planet Wild, in which they’re reviving a river after an eco disaster: https://planetwild.com/sabinehossenfelder/5 or saving one of the cutest birds from the brink of extinction: https://planetwild.com/sabinehossenfelder/4

Many companies try to appear environmentally friendly without making a real difference, a strategy that’s been dubbed “greenwashing”. So, is calling a product or service “eco-friendly” just a ploy of companies to get more money out of us? What are the consequences for climate change? And how can we spot those fake claims? That’s what we’ll talk about today.

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00:00 Introduction
00:54 Understanding Greenwashing
05:51 The Role of the Consumer
09:03 How to Spot and Avoid Greenwashing
14:47 Summary
15:30 Check out Planet Wild

#environment