Salesforce Marketing Cloud SFMC Tools Short Tutorial3 with Examples for Marketing Team
Salesforce Marketing Cloud SFMC is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. Salesforce Marketing Cloud SFMC is a powerful marketing platform that provides multiple tools to manage marketing strategies and campaigns with customers. It provides various digital marketing automation and analytics services for businesses.
The Salesforce marketing cloud contains integrated, powerful marketing tools to develop a seamless experience across every customer touchpoint.
1. Advertising Studio – It helps to use the customer data to display the advertisements on Google, Facebook securely.
2. Datorama – Using datorama, Business can use a single platform for all the marketing data, investments, KPIs, and decisions. It helps to connect, evaluate, and take necessary actions on the data in a single marketing dashboard. It allows us to analyze the growth and outputs of each activity, investments, and goals. Centralizes the data by creating a single source for marketing. It helps to visualize the deeper insights from the data using AI. It generates automated reporting to get revenue from marketing. It also helps to connect the chat platform into the dashboard so that the teams and partners can collaborate easily.
3. Interaction Studio – It allows us to connect with every interaction done by the customers. Optimize the customer experience by forecasting the next conversations. Provide immediate impacts to the customers by triggering the event and communicating in real-time with marketing, sales, and service teams.
SFMC allows the organizations to send customized mass emails to various potential customers with just one click. It also helps to solve customer issues related to any product. Organizations can increase communication with any custom communities and connect to customers through social media platforms such as Facebook, Twitter, etc.
Marketing Cloud provides integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis. Salesforce acquired a product i.e., ExactTarget and that is known as SFMC (sales force marketing cloud) today.
#sfmc #advertisingstudio #datorama
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