How She brought AMD back from the brink of bankruptcy, even surpassed Intel

n the stage of Silicon Valley, legendary companies and stories are continuing. AMD is one of the stars with twists and turns and ambitions. When it comes to AMD, people will immediately think of another chip giant – Intel, the relationship between the two is like Pepsi and Coca-Cola. Since its establishment around 1969, AMD and Intel have been competing with each other in the same runway, but the AMD has always been in the second place.

When Intel was in full swing, AMD was on the verge of bankruptcy. The joining of Lisa Su, a Taiwanese-American engineer, has finally completely overturned the competition that has lasted for more than 50 years. In February 2022, the market value of AMD surpassed that of Intel for the first time in history, shocking the whole industry.

From moribund to rebirth, how exactly did AMD do it? What did it do right? As an outsider CEO, how did Lisa Su reverse the restrictive beliefs of AMD and even the entire industry, and lead the company to break the curse of success? Hi! Welcome to Tech Teller, and let’s move on to today’s topic.