India Development Debate: Can Reliance Pull Of a 'JIO' With 'Campa'?
The age-old soft drink Campa has returned to India in a new avatar and it’s no other than Mukesh Ambani led Reliance which is hoping to play on the nostalgia and legacy to revive the fizz. For one, distributors are already fretting, they are afraid that if reliance pulls of a Jio with Campa it will start a pricing war which will inevitably squeeze their margins. For now, Coca cola has said that it has kept the same prices since last year for all entry packs. Then what’s really worrying distributors? And will the campa-quake shake things up in the soft drink market? On India Development Debate, Tamanna first speaks with PM Ganeshraam, Chief Patron, AICPDF and then with Harish Bijoor Brand Guru & Founder, Harish Bijoor Consults Inc to get a clearer picture on the brewing cola war. Tune In!
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