NVIDIA's RTX 4080 Problem: They're Not Selling & MSRP Doesn't Exist

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The NVIDIA RTX 4080 has a problem: No one is buying it — or at least, not enough people that board partners are feeling relief from their investment. They’re on the hook for millions upon millions of dollars in inventory, and it’s because NVIDIA’s pricing structure is so egregiously bad that sales have finally slowed. NVIDIA got comfortable with a market where literally anything would sell, no exaggeration, and just existing would guarantee a sale. But that market is over, and now NVIDIA has an RTX 4080 problem. The other issue is that MSRP cards don’t exist — partners launched some, then stopped stocking them.

Watch our tour of EVGA’s GPU lab as it nears end of life: https://www.youtube.com/watch?v=cr3lsU718Lg
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TIMESTAMPS

00:00 – NVIDIA Can’t Sell the RTX 4080
02:14 – Reality Check
07:00 – Real Retailers Comment on 4080 Sales
08:02 – RTX 30 vs. RTX 40 Pricing
09:24 – Discussion on “Arbitrary” Naming & Semantics
11:31 – People Aren’t Buying 4080s
15:36 – Who Makes the Money
18:57 – What Partners Do & Why They’re Hindered
22:31 – The Simple Message to NVIDIA

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Steve Burke: Host, Writing
Jeremy Clayton: Writing, Research
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