Why protective domain registrations in New gTLDs will not protect your brand?

BrandShield’s CEO, Yoav Keren, presenting BrandShield at the Asia Pac Digital Marketing & gTLD Strategy Congress in Hong Kong.
The presentation is titled: “Why registering domain names in New gTLDs won’t protect your brand?”.
In his presentation Keren presents BrandShield’s new vision on online brand protection and domain name management. Keren also provides an insight on the company’s innovative technology for online brand monitoring and protection, and about the expected changes in the brand protection market in light of the introduction of New gTLDs.