How to Make Adobe ColdFusion Desirable Again

Without good marketing, a product can die. There are some out there who say that Adobe ColdFusion is dying. However, ColdFusion experts and developers agree that it is very much alive. And technically it is excellent. Perhaps the problem is not CF itself, but with its marketing.
So what steps can we take as CFers to make sure ColdFusion doesn’t fade away?

How can we promote CFML?

These are some tricky questions as there is no clear-cut answer. Both producers and consumers must do their part to ensure the survival of CF and help it grow. Let’s take a look at how we can transform our quiet platform into a roaring giant through better marketing.