HTA Recipient: Cynthia Fisher

Cynthia Fisher was awarded a Healthcare Transformation Award for her work to increase price transparency and make healthcare more affordable on a national level.

Cynthia is the founder of PatientsRightsAdvocate.org, a nonprofit, nonpartisan advocacy organization for individuals and employers seeking to reduce the cost of healthcare and coverage through price transparency and competition. The mission of PatientsRightsAdvocate.org is to arm healthcare consumers with real prices that enable them to shop for the best quality of care at the lowest possible price. Cynthia believes that price-empowered consumers will cause providers to compete by lowering prices, improving quality, and applying free market, value-based decision making to healthcare.