GA4Schools – How School Marketing Professionals Can Best Use Google Analytics 4

For school marketers, Google Analytics 4 (GA4) is a tool that will help you make better

Discover the game-changing potential of Google Analytics 4 (GA4) for school marketers! This how-to webinar and discussion, led by Angie Ward of Enroll Media Group and Trevor Waddington from Truth Tree, unpacks how GA4 empowers school marketing professionals to make smarter decisions based on advanced data insights. From user-centric analysis and custom event tracking to AI-driven insights and cross-platform tracking, GA4 offers a comprehensive toolkit to optimize your marketing strategies. 📊🎓

If you want world-class digital marketing for your private school, charter school, or preschool, reach out to:

https://www.truthtree.com/
https://www.enrollmediagroup.com/

Presenters:

Angie Ward is the President of Enroll Media Group, a digital marketing agency for schools. Angie has spent the last 12 years helping schools identify their enrollment marketing challenges and developing strategic campaigns to achieve their goals. With a knack for digital strategy and analytics, Angie has helped over 250 colleges, universities, and K-12 schools with result-driven digital marketing solutions. When not working with schools and staying up to date on the latest Google changes, Angie can be found spending time with her friends and family (especially her kids and chickens!) and enjoying all that her wonderful home state of Massachusetts has to offer.

Trevor Waddington is a former teacher and school marketing director who founded Truth Tree in 2015. Truth Tree is an award-winning marketing agency providing strategies and solutions for schools. He is a leading expert on school marketing, routinely keynoting and presenting at conferences worldwide. In addition to Truth Tree, Trevor founded two school search websites and a parenting blog, all to fulfill his mission to bring ideal educational opportunities closer to best-fit students. Trevor enjoys time with his two daughters and wife, playing golf and hockey, and reading non-fiction books when he’s not in the office.