Building a Digital Presence and Payments for Your Small Business

As a small business owner, having strong digital assets – from website design to payment systems – can be a game-changer for for driving traffic and sales.

Martin Guererro, Square, joins the Digital Doors team to share ways for small business owners to maximize your online presence. This session covers website design and branding, online payment infrastructure, best practices for product photography and website content, and social media strategies. Martin also shares the questions entrepreneurs should be asking to inform a digital strategy, and metrics to measure success.

00:00 Introduction
3:20 Benefits of Online Stores
5:08 Purpose vs Goals
7:20 Website Essentials
19:13 Product Photography & Video
24:41 Calls to Action
26:10 Email Marketing
27:20 Social Media
34:14 Mobile
38:00 Payments and Point of Sale
46:40 Q&A