Generative AI: Myths, Rituals and Reality – Luisella Giani from Oracle at WMF2023

ChatGPT, Midjourney, and Lensa AI, just to name a few, have sparked debates, expectations, and fears about their potential impact on the world of marketing. In just five days, ChatGPT was used by one million users, while it took Netflix three and a half years to reach the same number of users. Searches for generative AI surpassed those for the release of Taylor Swift’s new album. AI intrigues and attracts us, but it also scares us to the point where we suspend rational evaluation. But what are the possibilities and limitations offered by these tools? How do we avoid their “hallucinations”? When is it better to rely on human intelligence and creativity instead?

Luisella Giani tells on the WMF2023 Mainstage the Oracle’s Vision on Generative AI, debunking myth and rituals, giving space to reality.

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