How New Balance Make BILLIONS From Ugly Dad Shoes

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Those white New Balance sneakers, lovingly referred to as the epitome of ugly shoe excellence, have emerged from the depths of fashion’s shame and into the spotlight. New Balance sneakers might be known as the ultimate in “dad shoes but the brand is now worn by celebrities and even have collaborations with high end fashion brands. In the vast landscape of shoe options, these once-mocked sneakers have gone from its back garden beginnings to collecting US$4 billion in annual revenue. This is the surprising Untold Truth of New Balance.

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Inspired by How “Dad Shoes” Turned New Balance Into A $5 Billion Brand

Inspired by Why Your Dad Loves His NEW BALANCE 624s More Than You

Inspired by The Rise & Comeback of New Balance | WTH

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