# 171 Our GPT SWOT Analysis for the Language Industry

Florian and Esther discuss the language industry news of the week, covering key takeaways from SlatorCon Remote such as lip sync AI dubbing demos from NeuralGarage and how FIFA and DeepL tackle sports localization.

After unveiling its first-half results for 2023, RWS CEO Ian El-Mokadem emphasized the advantages of utilizing AI and large language models (LLMs) to enhance existing products. In M&A, Unbabel has completed its second acquisition of 2023 by acquiring Bablic, to expand its website and marketing localization solutions.

AI video generation platform, Synthesia, has secured USD 90m in funding at a billion-dollar valuation for its multilingual avatars. One other unicorn, Cohere, has raised USD 270m in a Series C funding round, bringing the total raised amount to USD 445m.

The duo do a SWOT analysis of what LLM capabilities mean for the language industry, specifically for LSPs, TMS providers, machine translation providers, and linguists.

Chapter Markers:
00:00:00 Intro and Agenda
00:02:11 SlatorCon Remote Key Takeaways
00:06:45 RWS Half-Year 2023 Results
00:14:51 Unbabel Acquires Bablic
00:17:07 Synthesia Valued at a Billion Dollars
00:20:22 Cohere Raises USD 270m Series C
00:21:46 GPT SWOT Analysis