Adobe ColdFusion 9 and ColdFusion Builder B2B Campaign

For enterprise developers, getting their rich Internet applications (RIAs) built and deployed with extreme haste is of the utmost importance. To aid in Adobe’s ColdFusion campaign, we created a series of assets that drive awareness to the respective online demos: email, large-scale event banners and an online marquis. The main goal: generate awareness around the enterprise solution for developers and generate trial downloads. Using the look and feel from the ColdFusion packaging, we created a unified design that would live across all assets which provides overall consistency for the campaign. While the banner and email were both static assets, we leveraged video assets for the online marquis as a way of creating a more engaging and interactive payoff.