MARVEL IS ALREADY DEAD! Even WOKE Comics Media Admits Something Is Deeply Wrong With Marvel Studios!

Woke ComicsBeat.com knows something is wrong at Marvel Studios. They admit Ant-Man and the Wasp: Quantumania was not a good film, but how could that have happened? What’s really going on at Marvel Studios that lets this mess, that’s supposed to introduce phase 5 come out and embarrass the company?

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Quantumphobia: Marvel’s Phase Five is going great
https://www.comicsbeat.com/quantumania-vfx-marvels-phase-five-is-going-great/

We all knew it was inevitable that the MCU, for the last decade the hottest franchise on planet earth, would eventually cool down. The ups (No Way Home!) and downs (Eternals?) of Phase Four and the realities of post-pandemic entertainment left Ant-Man and The Wasp: Quantumania very vulnerable to the vagaries of moviegoers, despite this outing’s crucial nature to the Phase Five narrative. The introduction of big bad Kang – played by the excellent and compelling Jonathan Majors – is supposed to set up years of stories, so the timing was crucial.

Opening weekend was boffo – third best opening ever for President’s Day weekend!

Ant-Man and the Wasp: Quantumania wound up hitting its $120M tracking projection from four weeks ago. Disney believes this AM that the Peyton Reed Marvel Studios movie will get there. Sunday was higher at $25.7M than the expected $24.2M and Monday is on track for $14.5M for a $120M result. 3-day revised is $105.5M. Some rivals think Ant-Man 3 can overshoot to $121M-$123M. Still, tepid exits arguably didn’t slow this movie down. Again, result here for the threequel is the best opening in the Ant-Man franchise ever, and the third best opening for February and Presidents Day weekend behind 4-days of 2018’s Black Panther ($242.1M) and Deadpool ($152.1M).

This success was despite a critical drubbing – only 48% on Rotten Tomatoes, only the second MCU movie to be certified Rotten (Eternals was the other – undeserved in my opinion). The audience score of 83% was more in line with typical MCU outings.

However although superhero films are known to have a big big drop in the second week, AMATWQ had a huge 69% plummet and was thrashed by Cocaine Bear. I mean Cocaine Bear will thrash everything, but still…The $32 mil second week total was deemed a “collapse” by the trades and has spawned endless takes (such as this very one) on whether the MCU is circling the drain or not.

Others feel it’s more than heated box office competition and harsh holiday comparisons. There’s concern the latest “Ant-Man” extends a potentially worrying trend for Marvel. Though “Quantumania” endured the steepest fall, it’s not the only recent MCU movie to witness a substantial drop in its second weekend. Pandemic-era entries, including “Black Widow” (67.8%), “Thor: Love and Thunder” (67.6%), “Spider-Man: No Way Home” (67.5%) and “Doctor Strange in the Multiverse of Madness” (67%), suffered similar declines.

Yet those movies — with the exception of “Black Widow,” which was released day-and-date on Disney Plus — earned at least $760 million and as much as $955 million by the end of their theatrical runs. There’s an argument that Marvel hasn’t been appealing beyond its target audience, but that target audience sure is dependable. No other franchise, dozens of films in, has managed to come close to that kind of consistency.

“The loyal fans are going to show up no matter what,” Robbins says. “The increasingly front-loaded nature and, occasionally divisive reception, of some of their recent films might not necessarily be worrying to the brand overall as long as the core fanbase remains.”

Let’s be real, though. It will take more than one shoddy Ant-Man movie to halt the Marvel juggernaut, but even Kevin Feige is aware that pumping out a lot of content over a short period is not the way forward. The Marvels, the team-up starring Brie Larsen’s Captain Marvel and Iman Vellani’s Ms. Marvel, has been pushed back to November 10th from a summer release. Disney’s Haunted Mansion, starring Rosario Dawson, LaKeith Stanfield, Tiffany Haddish, Owen Wilson and Dany DeVito will take over the summer slot.

However, credible rumors are circulating that another reason the movie was pushed back is to have more time to work on the VFX which, if Quantumania is any indication, is a very wise move.