JSP LOGISTICS COMPANY PROFILE 8898337616 #companyprofile #companypresentation #logisticsbusiness
JSP LOGISTICS COMPANY PROFILE 8898337616
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Very few things in the world of business copywriting ignite such mixed feelings as the company profile.
In general, business owners love a company profile. They want to delve into every little detail of how their firm grew into the commercial powerhouse it is today – faithfully recounting every step from the childhood lemonade stand to the board meeting 15 minutes ago.
On the other hand, the average company profile is a snooze-fest for most customers and clients.
The reason is simple: Most of the time, the company profile is “me, me, me.”
It doesn’t address what matters to your most important audience: your prospects.
What to Include in Your Company Profile
The trickiest aspect of writing a profile is knowing what to say. What is it that visitors are actually looking for? What are they hoping to learn?
It’s important to include info that falls under these three main umbrellas in order to make sure you’re sharing enough valuable information:
Business Details
These are the basic facts of your company, like contact info and a brief overview of the business:
Company name
Location addresses
Phone numbers
Email
Company Details
This is where you can get a bit more detailed in who your company is and what it stands for:
Mission statement/vision
Established date
Description of what you do (products and/or services)
Brief overview of history, growth, and development
Client portfolio
Industry Recognition
If you’re looking to prove your worth, then don’t be afraid to flash your feathers a bit. Share anything noteworthy that your company has accomplished or received:
Certifications
Awards
Media/news recognition
Testimonials
Partnerships
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How to Write a Company Profile
If you write a company profile with your value add in mind, you can turn the structure of the old-fashioned company profile on its head.
This will help hook readers with the facts most relevant to them – so they’ll feel more inclined to get all the way to the end.
Here’s how you can do it.
Start With What You Do for Others.
Here’s the crux: A company profile is just like other kinds of business writing. If you want it to get attention, lead with what’s in it for others when they do business with you.
Think back to your company’s one sentence branding statement. In other words, how do you finish the sentence: “We help [X] to [Y] …?”
You rarely go wrong by making this the very first sentence of your company profile.
It cuts through the clutter and hooks those who might be your next ideal customer, partner, or employee – and, after all, that’s who you’re really writing to. Isn’t it?
Add Your Value Statement.
Now that the reader is acquainted with what you do, it’s time to delve into how you do it. When cost and features don’t quite differentiate one vendor from another, decision-makers look for values that resonate with them.
Here, you can include things like your vision for corporate responsibility or some community organizations you’ve worked with.
Just remember that this shouldn’t be an exhaustive list, just enough to pique curiosity and show you are thinking about the subject.
Put in Your Contact Information.
Contact information is essential for any company profile. Virtually all profiles either start online or end up there at some point in the future.
Contact details not only help people take action on your profile, but also contribute to your visibility in local SEO.
Naturally, this should include phone, URL, and email.
Fax looks increasingly stodgy, so leave it out unless it’s a recognized standard in your industry.
List Out Some of Your Top Clients.
No matter whether you’re in B2B or B2C, everyone wants to know that people “just like them” have had success with your product or service.
B2B enterprises have an advantage here, since they can easily choose the largest, wealthiest, or most prestigious company they’ve worked with. In B2C, exactly who your “top clients” are requires a little interpretation.
Really contemplate the profile, where it will be seen, and who its audience is. You can try thinking in the aggregate, as in:
How many people have all your offerings helped?
What is the big factor customers have in common?
What feeling or role is the offering associated with?
What percentage of customers say they are happy?
What percentage of customers are repeat customers?
All these methods can give you a sense of scope even if you don’t have a big name endorsement.