Google Search Essentials: Goodbye Webmaster Guidelines – The SEO Weekly – Episode 42

The SEO Weekly – Episode 42 – Google Search Essentials: Goodbye Webmaster Guidelines

Twitter: https://twitter.com/iPullRankAgency
LinkedIn: https://www.linkedin.com/company/ipullrank
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Host: Garrett Sussman | Demand Generation Manager at iPullrank
Twitter: https://twitter.com/garrettsussman

In this week’s episode, we cover the retirement of Google’s Webmaster Guidelines, Entity SEO vs. Semantic SEO, and SEO attribution.

Links from the weekly recap:

Google Updates:

[1:11 ]Webmaster Guidelines have been refreshed. Now called Google Search Essentials

https://twitter.com/googlesearchc/status/1580544609201008641

https://developers.google.com/search/blog/2022/10/search-essentials

https://developers.google.com/search/docs/essentials

[3:36] Google Data Studio is now Looker Studio

https://cloud.google.com/blog/products/data-analytics/looker-next-evolution-business-intelligence-data-studio

General SEO:

[5:32] How to Apply Semantic SEO to Different Niches – Claire Brain – Moz

https://moz.com/blog/niche-semantic-seo

[7.00] Why Is No One Talking About Entity SEO? – Genie Jones – Inlinks

https://inlinks.net/p/insight/why-is-no-one-talking-about-entity-seo/

[9:46] How to Measure “Hard-to-Measure” Marketing Channels – Rand Fishkin – Sparktoro

https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/

[11:07] The SEO Customer Funnel: KPIs & SEO Metrics Worth Monitoring – Tory Gray and Sam Torres of Gray Dot Company

https://thegray.company/blog/seo-customer-funnel

[12:53] Financial Institutions: Drive Organic Growth for YMYL Queries with Authoritative Content

https://ipullrank.com/financial-institutions-organic-growth

[14:14] The changemakers of SEO – Hannah Butcher – Re:Signal

https://resignal.com/seo/the-changemakers-of-seo/

[15:26] The shocking truth about SEO salaries (including UK marketing salary checker)

https://www.markapreston.com/seo-salaries

Technical SEO Articles:

[17:33] Best practices for fonts – Katie Hempenius and Barry Pollard – Web.dev

https://web.dev/font-best-practices/

Rankable:

[18:24] Rankable Ep. 86 – The Role That SEO Plays For Integrated Marketing ft Michaela Mendes

https://ipullrank.com/rankable-ep-86-the-role-that-seo-plays-for-integrated-marketing-ft-michaela-mendes

[19:13] SEO Battlezone – Round 1: The Problem with Google’s Discovery Engine

https://ipullrank.com/resources/seo-battle-zone

[20:05] Replay The Future of SEO Webinar with Garrett Sussman and Zach Chahalis – SerpStat

https://serpstat.com/blog/webinar-with-garrett-sussman-and-zach-chahalis/